Hi, I'm Bill Anderson, and I've been a communicator for ad agencies and corporations in the US and Europe since 1993.
I approach a project with research, empathy, and a great deal of listening and sketching. I talk with end users and the sales force. I ask dumb questions. I get my hands dirty. I get feedback, again and again. My projects span diverse industries such as medical devices, software, consumer goods, and media.
As a designer, internet service provider, and business owner, I bridge the gap between artist, developer and client.
I understand the balance between budget and time-to-market pressures, and strive to deliver exceptional value for your communications dollar.
My philosophy is a simple one. I believe organizations must grow brands in alongside revenue. To do this, I help companies develop a clear communications roadmap that ensures consistent messaging regardless of local market conditions, growth rates or acquisitions.
The result is a focused, dynamic program that creates higher return on investment, streamlined sales cycles, and significant increases in revenue.